Ana Martinovici

Assistant Professor of Marketing

Erasmus University

My research focuses on the role of attention in consumer choice processes.

I develop dynamic Bayesian models calibrated on eye-tracking data to gain access to the otherwise unobservable utility accumulation process that takes place during choice.


  • Visual Attention
  • Decision Making
  • Bayesian Statistics
  • Data Protection
  • Open Science


  • PhD in Marketing, 2019

    Tilburg University

  • Research Master in Business (Marketing), 2014

    Tilburg University

  • Master in Econometrics and Mathematical Economics, 2013

    Tilburg University

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  • martinovici@rsm.nl
  • Burgemeester Oudlaan 50, 3062PA, Rotterdam, the Netherlands
  • Mandeville Building T10-23