My research focuses on the role of attention in consumer choice processes.
I develop dynamic Bayesian models calibrated on eye-tracking data to gain access to the otherwise unobservable utility accumulation process that takes place during choice.
PhD in Marketing, 2019
Tilburg University
Research Master's (MSc) in Marketing, 2014
Tilburg University
Master's (MSc) in Econometrics and Mathematical Economics, 2013
Tilburg University