My research focuses on the role of attention in consumer choice processes.
I develop dynamic Bayesian models calibrated on eye-tracking data to gain access to the otherwise unobservable utility accumulation process that takes place during choice.
Interests
- Visual Attention
- Decision Making
- Bayesian Statistics
- Data Protection
- Open Science
Education
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PhD in Marketing, 2019
Tilburg University
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Research Master in Business (Marketing), 2014
Tilburg University
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Master in Econometrics and Mathematical Economics, 2013
Tilburg University