DFCP - Elective Information Session (Oct 2020)

Hi! Are you:

  • a student in the Marketing Management MSc?
  • looking into what electives to sign up for the Spring semester?
  • curious about the Digital Footprints of Consumer Preferences course?

If you answered “Yes”, then this post is directly relevant to you.

This is a 6 ECTS course that takes place over 6 weeks. So you are expected to spend an average of 28 hours per week attending lectures, reading articles and other materials, and working on assignments. Important info on course activities:

  • 9 lectures (2 * 45 minutes)
  • 2 workshops (3 * 45 minutes)
  • all lectures and workshops start at 9AM

To prepare for lectures & workshops you will have to study a number of academic articles & legislation documents (e.g. the General Data Protection Regulation). To get an idea of the topics covered in this course, check these documents:

  • The Course manual from last year.
  • The Reading list from last year.
  • The description and grading rubric for the Individual assignment that students had to complete last year. Students had to write a policy paper following these detailed instructions (author Dr. Lucian Herman, Program Director for the Law and Policy Lab and lecturer in Law at Stanford Law School).
These documents were used in the 2019-2020 academic year. The information in these documents is subject to change prior to the start of the course in the 2020-2021 academic year.

The reading list, course manual, and individual assignment will be updated before the start of the course in May 2021. This means that you can use these documents to form an expectation of the type and amount of readings, assignments, and activities in this course. But you should not expect to have to read the same articles or complete the same individual assignment!

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Ana Martinovici
Assistant Professor of Marketing