Research Projects

Rik Pieters, Tulin Erdem, and Ana Martinovici, “Utility Accumulation during Brand Choice”, 1st round revision at Journal of Marketing Research.

Ana Martinovici, Rik Pieters, and Ralf van der Lans, “How Attention Reveals Why Consumers Choose What When”, working paper.

Ana Martinovici, Rik Pieters, and Ralf van der Lans, “Attention, Attribute Importance, and Brand Choice”, working paper.