Working papers

Ana Martinovici, Rik Pieters, and Tülin Erdem. “Attention Trajectories Predict Brand Choice”, Under review at the Journal of Marketing Research (2nd round), Version: February 2021

Ana Martinovici, Rik Pieters, and Ralf van der Lans. “Attention, Attribute Importance, and Brand Choice”, In preparation for submission.

Ana Martinovici, Rik Pieters, and Ralf van der Lans. “How Attention Reveals Why Consumers Choose What When”.